Why CES Is Now the Greatest Car Tech Show on Earth
This week, the tech world will descend on Las Vegas for the gadget extravaganza known as CES. And in the final few years, a big portion of the automotive earth has also made the trek to CES, a relatively new phenomenon.
As a 30-yr veteran of CES (I tell people I started going in my teens), I'm oft asked why CES has become such an of import show for automakers and their suppliers. The simple answer is it's all nearly the numbers.
CES 2022 drew over 180,000 attendees and more than seven,000 members of the media from around the earth. Contrast this with the xl,000 people and 5,100 journalists who attended the printing and manufacture days of the 2022 North American International Auto Show in Detroit a week subsequently, and the largest car show in the United states of america. (General omnipresence at NAIAS 2022 by consumers was over 800,000.)
While big auto shows similar those in Detroit, Frankfurt, and Geneva tend to describe an international crowd for the printing and industry previews that precede consumer days, it's common to come across the same group of globe-trotting car journalists roaming the automaker stands, with locals sprinkled among them. While CES has its grizzled quondam-timers like yours truly, the show continues to attract newbies like moths to neon.
Simply beyond the sheer numbers, automakers and their suppliers are fatigued to CES considering its tech-savvy media audience will amplify their announcements and production reveals in ways other events, including auto shows, cannot. And they know consumers will be paying attending.
All About Moving the Metal
Auto shows are still all about moving the metal. While auto show media days are all about the glitz of new vehicle debuts and unveiling the latest concepts, the public days that follow are all nearly consumers coming in to kicking the tires and comparing store without the pressure of the showroom.
While it'due south changed a bit, auto shows generally highlight vehicle features such every bit horsepower, cargo capacity, and fuel economy, and peradventure mention new tech features in passing. But at CES, it's all tech all the time and the media lap up the crazy concepts and latest car gadgets.
Being Vegas, there are too sideshows that are impossible for Detroit or fifty-fifty Frankfurt and Geneva to compete with. This will exist the second yr that CES features autonomous vehicle demonstrations not only in parking lots adjacent to the Las Vegas Convention Middle, but also on city streets, thank you to Nevada existence 1 of the starting time states to legalize self-driving cars on public roads.
In fact, Aptiv (the automotive supplier formerly known as Delphi) is partnering with Lyft to offer rides to CES attendees in cocky-driving cars. Endeavor that in Detroit in Jan or even on Frankfurt's narrow urban streets.
Given my long history with CES, I also get the question of what auto tech was hot 30 years agone, and the short answer is CD changers. If I fifty-fifty saw someone from a car visitor at CES, information technology was ordinarily groups of engineers scoping out the latest car stereos.
Of course, that'south radically changed in three decades, but the existent shift in focus on automotive tech at CES has only occurred in the last 10 years. The introduction of Ford Sync at CES 2007 was a watershed moment, and that was simply a pre-iPhone way to integrate a mobile device into a vehicle for hands-free calling and music.
If you want to meet the coolest new vehicles and concept cars, auto shows withal rule. Just in that location's no better place to see the future of machine tech and transportation than at CES. Stay tuned for all the news from Vegas.
About Doug Newcomb
Source: https://sea.pcmag.com/opinion/18966/why-ces-is-now-the-greatest-car-tech-show-on-earth
Posted by: medinapealis.blogspot.com
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